Brief overview of the new prevention campaign on Culture of Prevention

The new joint prevention campaign between the German Social Accident Insurance (DGUV) and its member institutions for the public and private sectors started in October 2017. The campaign is dedicated to raising awareness of safety and health as important values for all people, all organisations and for society as a whole as well as integrating safety and health into how we think and act. The aim is to have safety and health as the benchmark for all of our actions and to always consider them as important criteria for all decisions in order to establish a good culture of prevention in every company and institution.

Since a change in values, value systems and culture can only take place over a longer period of time, the campaign will run for up to 10 years. The campaign will be continuously evaluated.

Six fields of action have been identified, as a whole they form the culture of prevention of a company:


The various fields of action do not stand on their own, they intersect and supplement one another. They are outlined in the Strategic Concept. (PDF, 671 kB)

The prevention campaign is an effective tool on the way to Vision Zero. Since 01 March the communication measures of the umbrella campaign are putting the focus on the field of action LEADERSHIP. The remaining fields of action will follow continually.

In addition, there is a short explanatory video about the new prevention campaign.


Gregor Doepke
Tel.: +49 30 13001-1400

Theresa Hartlieb
Campaigns and Events
Tel.: +49 30 13001-1441

Dr. Marlen Cosmar
Institute for Work and Health of the German Social Accident Insurance (IAG)
Telefon: +49 30 13001-2112

Further information