Perception and information processing

How do we absorb information from our environment?
Our environment is full of information. Humans only absorb a fraction of it and only process part of that fraction.

Using an eye tracker and numerous examples, seminars in this practical facility illustrate the principles of human perception and information processing and how the two functions can be influenced. The trainer presents practical applications from the fields of occupational safety and health (OSH) and media design and sets exercises in which the participants can gain experience with these processes themselves.

Facility resources

• Eye-tracking camera
• Computer for evaluating and presenting data from the eye tracker
• Optical illusions
• Posters and information materials

Topics covered

• Evaluation of OSH measures
• Perception of risk