Brief overview of the new prevention campaign on Culture of Prevention

The new joint prevention campaign between the German Social Accident Insurance (DGUV) and its member institutions for the public and private sectors started in October 2017. The campaign is dedicated to raising awareness of safety and health as important values for all people, all organisations and for society as a whole as well as integrating safety and health into how we think and act. The aim is to have safety and health as the benchmark for all of our actions and to always consider them as important criteria for all decisions in order to establish a culture of prevention in every company and institution.

The strategic concept for the campaign was approved on 9 June 2015. It forms the basis for campaign preparations. Since a change in values, value systems and culture can only take place over a longer period of time, the campaign will run for up to 10 years. The campaign will be continuously evaluated.

The concept paper has also been translated into English: "Strategic Concept for the next joint prevention campaign implemented by the DGUV and its members".

A PowerPoint presentation on the strategic concept is also available in English.

In addition, there is a short explanatory video about the new prevention campaign.


Sandra Schilling
Central Prevention Division
Campaign coordination
Tel.: 02241 231-1364

Gregor Doepke
Tel.: 030 288763-760

Theresa Hartlieb
Campaigns and Events
Tel.: 030 288763-729

Dr. Marlen Cosmar
Institute for Work and Health of the German Social Accident Insurance (IAG)
Telefon: 0351 457-1724

Marlen Rahnfeld
Institute for Work and Health of the German Social Accident Insurance (IAG)
Telefon: 0351 457-1009

Claudia Eichendorf
Event organization
Telefon: 02241 231-1107