
Motif of the Healthy Skin Campaign "The most important 2m² in your live"
Healthy Skin campaign
Following this success, a new campaign with a planned duration of two years was launched in January 2007 in which, for
the first time in the history of the German statutory social insurance system, all of the accident insurance
institutions and the statutory health insurance system joined in running a prevention campaign under the heading: "Your
skin. The most important 2m
2 in your life". In activities co-ordinated at regional and sector level, over
100 institutions from within the statutory accident insurance system, the AOK health insurance institutions and company
health insurance funds pursued the objective of "healthy skin – fewer cases of skin disease". The campaign lastet
until 31 December 2008; a concluding report (in German) is published.